There is a reason why Americans are cursing now more than ever. People are swearing everywhere. There was a study done in San Diego that shows this trend in cursing is not actually sue to a lack of morals in people. It is due to the growth of individualism. People are able to express themselves more freely now and this has lead to more swearing.
Key Takeaways:
- People are cursing more now than ever
- Cursing is on the increase due to growth of individualism
- Increased cursing may indicate that there is less of a taboo about it
“A new study by San Diego State University psychologist Jean M. Twenge suggests that this increasing coarseness is not necessarily due to a decline in morals or manners, but rather to the growth of individualism.”
http://www.atlasobscura.com/articles/cursing-swear-words-individualism