The United Nation’s international year of sustainable tourism for development in 2017 encouraging conversations with major travel brands, many leaders within the travel industry feel they’re still not doing enough to address issues of overtourism and unsustainable impacts of travel around the world. “Badly” garnered the second highest percentage of votes as many respondents were C-suite executives and key decision makers of some of the world’s largest and most influential travel companies. Lack of planning by travel brands and government officials has been the biggest misstep in why sustainability and overtourism are increasingly dire concerns of the industry.
Travel Industry Leaders Say Overtourism Caused by Lack of Planning