You don’t have to be a hotelier or a business executive to appreciate the insights and tales shared by the former Starwood CEO in his new book. This is especially the case at a time when everything around us seems to be in a state of transition or disruption, no matter the industry.
- Van Paasschen, former CEO of Starwood, wrote a book because he has something to say about the disruption and change within the global travel industry.
- In hindsight, Van Paasschen regrets not seeing the power of digital technology and change as coming out of the 2008 financial crisis.
- Van Paasschen feels it’s important for those in the travel industry to think more globally in order to understand different markets and avoid thinking in silos.
“Starwood Hotels, once one of the world’s largest hotel companies, was devoured by one of its competitors, Marriott International, in September.”